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Whether it’s a failed relationship or the urge for a new beginning that has propelled you into the dating wilderness, online dating almost certainly has someone waiting for you. Match group now owns Tinder, Plenty Of Fish, Ok Cupid and, of course, Match, making it the biggest player in the online and app dating industry.

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Uk online dating market size

But size isn’t everything – as anyone who has just wrapped up a three-hour swiping session on Tinder will attest.

Too many members with no filter can result in either hours of swiping to find someone you fancy, or hundreds of messages in your inbox that you’ll never have time to read.

It’s a softly, softly approach – excellent for those new to internet dating or nervous about entering the melee, or using a fast-food dating app like Tinder.

Cons: The lengthy survey you must complete before you sign up.

San Francisco, CA-based site Coffee Meets Bagel uses a novel approach to target the apparently “oft-ignored under-40 urban crowd” by fighting excess with restraint, and providing users with only one match a day.

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