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You can upload a mailing list or connect directly with Mail Chimp.Just click “Create New Audience” in the Audiences section.

This is only an estimate, but can help you make sure you’re not targeting too many people (or too few). If you only have a few interests targeted, try adding related topics in the "More Categories" section. Try targeting people who live in your town or local area. If you’re looking to build upon existing leads, you can add a custom audience and upload your mailing list directly to Facebook, enabling you to target users you have an existing relationship with.

Ads perform best when they’re targeted to at least a few thousand people, so consider removing some restrictions if your audience is dipping below this. There you'll find options for narrowing your audience even further - choose users who have had a birthday recently, who upload a lot of photos on Facebook, etc. Couple this with Facebook Offers to be redeemed in store and see just how much in-store footfall you can get from being social. Taking advantage of the custom audiences feature often increases ad conversion rates.

Facebook’s new advertising scheme guides you to recommend ad formats based on your primary goal. New to Facebook advertising and not sure where to start?

The Facebook ad type you go with will depend on what you’re trying to achieve.

You should be using this data to see what you’re doing right, and then do more of it. Deliver shout outs with Facebook tagging: Including tags in your posts is a great way to broaden your exposure, especially when working with other organizations.