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In 1983, Walt Disney Productions announced its launch of the family-oriented cable channel.
The Disney Channel launched nationally on April 18, 1983 at 7am ET with the Disney Channel-produced series Good Morning, Mickey! Welcome to Pooh Corner and You and Me Kid along with several foreign animated series and movies including Asterix, The Raccoons, Paddington Bear, and the Australian western Five Mile Creek; the original late night schedule featured reruns of The Adventures of Ozzie and Harriet.
Since November 19, 2010, the channel is offered with an alternate Spanish-language audio feed, either via a separate channel as part of a Spanish-language network package sold by cable and satellite providers or via a separate audio track with the SAP option, depending on the TV provider.
In early 1977, Jim Jimirro of Walt Disney Productions brought forth the idea of a cable television network with material from the studio.
It is marketed mostly toward young children, with the exception of their weekend prime-time block that is aimed at both children and pre-teens ages 7-12 year olds, and the Disney Junior programming block aimed at little kids ages 3–6 year olds.