A brief history of online dating
While the company has raised .8 million in capital since its inception and have declined a million dollar offer from billionaire Mark Cuban on Shark Tank, they have yet to turn a profit.
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There are a plethora of dating apps on the market, making it difficult to distinguish one from another at times.
And dating site algorithms are still far from perfect.
The rapid growth of online dating is as much about money as it is about love. According to the device security firm, Iovation, 39% of online dating now happens through mobile apps and around half of all singles in the United States currently use or have used online dating sites or apps at least once.
The algorithms that power these sites have gotten smarter.
Many of them depend, in large part, on the stated preferences of their users.